Roche Posay – Lipikar
Influencer campagne
How do you convey an educational message on an entertainment platform?
La Roche
Posay
Influencer campagne
Challenge
How can we create both awareness and educational entertainment (‘edutainment’) for Lipikar Baume AP+M, a skincare product from La Roche Posay that combats dryness and eczema?
Approach
We collaborated with carefully selected influencers from Wallonia, Flanders, and the Netherlands.
These influencers shared sincere stories about their struggles with eczema and dry skin, with many of them already familiar with the Lipikar line and some even loyal users of the product.
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10Tiktok
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14Pieces of content
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3.8 MImpressions
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2.6 %Engagement rate
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Conclusion
This careful selection resulted in authentic content that reached the right niches. In this way, the Lipikar products were effectively brought to the attention of the target audience, increasing product awareness.
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